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communications DIRECTOR

Position Title: Communications Director

Classification: Exempt

Reports To: Chief Operating Officer

 

POSITION SUMMARY:

The Communications Director ensures a cohesive and comprehensive communication and marketing strategy for OLCDC that will lead to the cultivation of donors and investors. This role is instrumental in crafting and telling the organization’s story, developing strategic relationships, and supporting the OLCDC mission of self-sufficiency.

 

This position operates at both the strategic and tactical levels, developing and continuously executing a strategic plan to support the organization’s mission, goals, and objectives, cultivating new supporters and further engaging existing contributors in advancing our work. The individual in this role oversees and manages internal and external corporate communications functions, including branding, public relations, marketing, promotion, website, social media platforms, and newsletters, working both independently and in collaboration with the executive team and employees at all levels across the organization. This position manages one professional and various consultants.

 

 

GENERAL DUTIES AND RESPONSIBILITIES:

Public Relations/ Marketing

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  • Develop an annual communication strategy for the organization focused on strengthening awareness of the distinct and positive identity of OLCDC and its related entities.

  • Lead a rebranding initiative for the corporation, including a new brand identity for the organization’s subsidiary companies.

  • Develop messages for the organization and specific campaigns to reinforce our core values and market differentiators between our clients and audiences.

  • Lead the development of compelling, high-quality materials for external audiences, ensuring all communications have a consistent tone and the corporate message is appropriately delivered to reach intended audiences.

  • Conduct ongoing outreach to media; including managing strategic PR relationships.

  • Oversee the development and distribution of the organization’s annual report and impact reports.

  • Lead the organization’s entry into new media activities, including podcasts, videos, and content generation.

  • Collaborate with the executive team to develop executive visibility opportunities for external media, speaking opportunities, op-eds, and thought leadership opportunities.

  • Collaborate with department managers and related entities to support programmatic work, including driving attendance, reaching community members, educating residents, and planning events.

  • Build and foster long-term working relationships with various groups, including media, community members, public relations offices, client marketing teams, key business, and media sources, influencers, thought leaders, and other organizations.

  • Establish protocols and templates to protect and promote OLCDC’s brand and showcase events and partnership activities.

  • Provide creative direction and craft clear, concise language for all related materials.

  • Oversee the organization’s editorial calendar for all communications, including external and internal activities.

  • Identify and lead thought leadership opportunities and recognitions, including award programs, forums, conferences.

  • Guide/craft speeches and/or speaking points to ensure adherence to the overall message.

  • Create a repository of the organization’s history, including images, videos, and success.

  • Collaborate with department managers and related entities to conceptualize and develop a message and marketing plan that conveys the urgency of their work, inspiring donors/investors to contribute and community members to get involved.

  • Lead the coordination of internal communications activities, in partnership with the HR Director.

  • Develop communications reports for Executive Team and OLCDC Board of Directors to track communications progress and goals.

  • Manages marketing budget.

  • Manage junior-level communications professional and consultants.

 

 

QUALIFICATIONS:

 

  • Bachelor’s degree in Marketing, Public Relations, Strategic Communications, or a similar field is required.

  • 8-12 years’ experience in marketing and/or public relations role.

  • 3-4 years of experience in real estate or affordable housing development industry preferred.

  • Experience working in the non-profit industry and/or real estate field.

  • Excellent verbal communication skills, strong interpersonal skills.

  • Distinguished writing and grammar skills.

  • Ability to initiate, plan, organize, direct, coordinate, and control projects independently.

  • Attention to detail and timely follow-up; exceptional planning and experience executing projects.

  • Ability to organize and prioritize competing priorities.

  • Proven ability to work independently and as part of a team.

  • Innovative, creative thinker and idea generator.

  • Knowledge and experience with media outlets.

  • Commanding knowledge of Microsoft Suite of Products, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Advanced Adobe Acrobat/Acrobat Pro, Indesign, Constant Contact, Wix and Canva (or similar tools).

  • Experience managing social media outlets such as Facebook, Twitter, Instagram, and LinkedIn.

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