How to Turn Prospects Into Loyal Fans for Your Business

Retaining current customers is cheaper than finding brand-new ones, affecting your profitability: If customer retention rate increases by 5 percent, profits can range from 25 to 95 percent. In fact, the power of retention spans beyond higher profits, but a retention strategy can turn current customers into “promoters” through their word of mouth. That is to say, delighted customers aren’t only super spenders; they are also creators of more delighted customers.

Learn how you to establish your establish your customer retention strategy and the free tools you can use implement it.